Trust is the invisible architecture of society.

Illustrating how a seemingly noneconomic concept is, in fact, at the heart of many fundamental economic concepts, Why Trust Matters looks back in history to develop the idea that trust undergirds most human interactions. Ho has written a timely, interesting, and fun work for specialists and nonspecialists alike.

Benjamin Ho writes about one of the most important and underexplored factors in how well society functions: trust. Why Trust Matters is clear, engaging, and persuasive: trust me!

This blurb is an act of trust between you, the potential buyer, and me, the esteemed writer who risked his literary reputation to endorse this book. I do so with no fear. Mostly because Benjamin Ho has written a great, necessary, fun, hopeful book that makes you rethink the very basics of society and partly because my rep isn't all that great.

Why Trust Matters validates my long-standing membership in the Ben Ho fan club. His deep knowledge of the historical record, his careful application of economic reasoning, and his charm shine through on every page of this highly readable account of the role of trust in economic and social life.

Trust is critical to civilization and its economy. Benjamin Ho provides a concise, sweeping, accessible, and fascinating summary of the different aspects of trust and their effect on a broad set of social institutions. Whether you are a seasoned economist seeking to broaden your knowledge of the field, a student beginning your journey, or a casual reader looking to deepen your understanding of the world, trust me, you will find this book invaluable.